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Monday, November 23, 2015

Why The Green Light Shining Above Roosevelt Island Arcade Walkway At Roosevelt Landings Asks Resident - Do You Know Why? Could Be For Greenlight A Vet

A reader asked:

do you have any idea what the green cellophane is about over the bulbs over the walkway at Roosevelt Landings?  I noticed their office also had green bulbs in their desk lamps.
Image Of Roosevelt Landings Arcade Green Light Friday November 20

According to this tweet, it may be in support of our military veterans for Veteran's Day.
Here's more on Greenlight A Vet:
Change one light to green in a visible location-on your porch, in your home, or at your office-and keep it glowing every day as a symbol of appreciation and support for our veterans. Then, share your support by taking a picture of your green light and posting it using the hashtag #greenlightavet.

UPDATE 3:50 PM - Urban American's Josh Eisenberg reports on the Roosevelt Landings Arcade Green Light:
We put up the green lights at Roosevelt Landings and at other buildings throughout the Urban American portfolio in honor of Veterans Day in conjunction with the “Greenlight a Vet” project. My brother and I are members of Team Rubicon, one of the veterans groups that supported the public awareness initiative.

Over our operating history, Urban American has always been committed to the greater community we serve and to resolving some of the challenges faced in neighborhoods where our residents live. The most personal of which are those faced by the City's returning veterans and service members. My father, my brother and I are all former Army officers and, as principals of Urban American, we are committed to continuing the very long and distinguished history of support that NYC has shown for its veterans. Several years ago, we initiated our Veterans Housing Initiative, which is designed to reduce or completely eliminate thousands of dollars out-of-pocket housing expenses that returning veterans face while they await their GI Bill, medical or other veterans benefits. We also established Reticle, a project through which we prominently showcase the photography, paintings and other art created by NYC veterans in our buildings. Art and photography are a critical mode through which many veterans grapple with the difficulties of their transition out of uniform or their experiences overseas and it can be very hard for struggling artists to find a place to display their art and tell their story.

By “greenlighting" our buildings on Veterans Day and for several days afterward, we wanted to show our appreciation for veterans residing in communities across New York City and to raise awareness among their neighbors to honor the service and sacrifice these veterans have made for all us.
More on the Urban American Roosevelt Landings Reticle art program for veterans at this previous post.