No Unauthorized Postings Or Advertisements On Roosevelt Island Main Street Bus Shelters Says RIOC

According to the Roosevelt Island Operating Corp (RIOC)

Notification issued 5/7/2014 at 4:00 PM. As a reminder, unauthorized postings and advertisements are not permitted on Main Street's bus shelters. Posting is allowed on RIOC's Main Street kiosks, which are cleaned on the 1st and 15th of every month. To view RIOC's full Advertising and Posting Standards for the Red Buses, Tram and kiosks, please visit http://rioc.ny.gov/pdf/AdvertisingPolicy.pdf .

Sincerely,

Roosevelt Island Operating Corp Advisories Group

It is unclear what makes one bus shelter sign authorized

Image Of Riverwalk Bus Shelter With Signage For RIOC and FDR Park

and another not.

Update on Roosevelt Island Tram Sponsorship

Taking a page from Nascar, corporate sponsors are now paying car owners to wrap their own vehicles with advertising and logos.
According to this article from the NY Times,

vehicle wrapping started, by most accounts, in 1993, when PepsiCo bought the rights to paint six city buses in Seattle with its logo. Pepsi planned to put the buses in a paint shop for six weeks, but Louis Hoffman, general manager for a Seattle printing company called SuperGraphics, persuaded Pepsi to have the buses wrapped instead with a vinyl material made by 3M that could be applied in less than two days. (Now it takes just a few hours.)

3M, which remains the largest producer of the material, uses an adhesive similar to the one on its Post-it notes, enabling installers to place vinyl strips on a vehicle that do not stick until pressure is applied. The material is popular for wrapping racecars, helicopters, planes, boats and even buildings. Far from hurting the paint job, the wrap preserves it.

ARD Ventures, a venture capital firm, has studied the phenomenon of wrapped cars and estimates that motorists and pedestrians see a single vehicle’s advertising message as many as 70,000 times a day.

Is this the future of the Tram?

Golden Gate Bridge Corporate Sponsor - Is the Roosevelt Island Aerial Tramway Next?

An article in yesterday's NY Times describes a plan to alleviate a portion of the San Francisco Golden Gate Bridge's projected $80 million operating deficit in the next 5 years with funds generated from advertising sponsorships from corporate sponsors.
According to the article:

a committee of the board that runs the financially strapped Golden Gate Bridge did pass along a plan for a so-called corporate partnership for the structure, sending a proposal to a vote in front of the full board next month. Even as it did so, however, activists here were already preparing for the possibility that the Golden Gate — the engineering wonder, international tourist attraction and perpetual suicide magnet — might soon be brought to you by Coca-Cola, for example.

Some people think it is a bad idea:

a board member who opposes the plan, said the idea of corporate sponsorship was equivalent to slapping an advertisement on the side of the White House. “I don’t think you take your iconic properties and turn them into advertising opportunities,” ... “There are places in the world that should be kept clean.

Others like it:

But much of the board committee seemed to support the plan. The full board — 19 members from six Bay Area counties — will take up the issue on Sept. 28.
... viewed the sponsorship plan as a chance to upgrade the experience for visitors to the bridge, experience, now limited to a gift shop, a garden and a viewing platform.

“Right now, we don’t really get the story of the bridge,” ...“This is an opportunity to get other people to help us tell that story."

How does this apply to Roosevelt Island? Given the costs associated with the operation and continued maintenance of the Roosevelt Island Tram the temptation must be great to find alternative additional revenue sources. Are corporate sponsorships a possibility for the Tram and if so is that a good idea or not? If it is good enough for the Golden Gate Bridge, is it good enough for the Tram, or even the Brooklyn Bridge as well as other iconic, decaying, New York City infrastructure?